North American esports organization Sentinels is potentially embarking on a fundraising venture in collaboration with equity fundraising platform StartEngine. The company aims to sell a portion of its equity, estimated at up to 4%.
However, fans who purchase shares through Sentinels’ investor website will not have access to information regarding the number of investors involved, the amount of capital raised, or a direct comparison with alternative investment opportunities. Sentinels has assessed its organization’s value at $30.09 million (~£23.7 million).
It is important to note that “reserving” shares through this system differs in regulation from formal purchases. Sentinels is not legally obligated to proceed with the fundraising process unless it voluntarily agrees to it and obtains approval from the U.S. Securities and Exchange Commission (SEC).
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During the pre-fundraising round, fans have the opportunity to pre-purchase up to 4% of Sentinels, requiring a minimum investment of $300 (~£230) to participate in the $1.2 million (~£927,000) offering. Sentinels aims to entice retail investors by offering various enticing perks based on the amount invested. Early “super fans” investing within the first 72 hours receive a 15% bonus in shares, while additional benefits await fans investing larger sums. For instance, a $500 (~£384) investment grants a free T-shirt, and the top-tier “Master Perk” at $50,000 (~£38,400) includes a tour of Sentinels HQ, participation in virtual stakeholder meetings, live match attendance, and opportunities to interact with Sentinels’ professional players online and in person.
This fundraising initiative marks Sentinels’ second attempt to raise capital while offering compelling perks to its fanbase. The organization recently launched its fan platform called “SEN Society,” which charges fans a monthly fee of $5 (~£4) for access to exclusive merchandise, digital offers, and in-person experiences.
Sentinels follows in the footsteps of other esports organizations, including Juked and Fnatic, who have turned to institutional crowdfunding to raise funds. With their strategic growth plans, Sentinels aims to leverage the support of its passionate fanbase to propel the organization forward.
